Little Carats
SCOPE OF PROJECT: Art Direction Website Design Art Direction Since the jewelry is delicate and designed for children, we took a product-centric approach to zoom in on the minute intricacies. The art direction concentrated on the importance of reflections, proportions and minimalist styling to bring out the finer details of each piece. Art Direction: Design […]
Lazzaro
SCOPE OF PROJECT: Art Direction Art Direction The approach for the brand was simple, effective, and minimal with the crockery taking centre stage. Maintaining focus on the product and making it the hero of the frame was the goal for this shoot. Art Direction: Design Piñata Photography: Harshika Tantia
Satyam Steel
SCOPE OF PROJECT: Brand Identity Logo Design Brand Identity Aiming for a fresh and dynamic visual experience, we break from tradition in the Indian Iron and Steel industry. The strategic palette of red and black as primary colours enhances recall, mirrors our fast-paced nature, and aligns seamlessly with the client’s brand archetype, the Hero. The […]
RYNO
SCOPE OF PROJECT: Logo Design Naming & Taglines Packaging Design Website Design Logo Design, Naming & Tagline Taking cue from the majestic animal that inspired the name, the tagline ‘Move Protected’ was chosen as an homage to its mobility and strength, and the brand’s commitment to safe mobility. The stylised ‘Rhino’ positions the brand as […]
Bake at Home
SCOPE OF PROJECT: Brand Identity Logo Design Packaging Design Print Design Brand Identity Despite not being tasked to create a complete ‘brand identity’, things somehow seemed to naturally fall into place with progression from the logo to the packaging design. A kitchen complete with a checkered tablecloth, typical home bakers tools, and brand mandates – […]
Devina Juneja
2023 2022 2019 2015 SCOPE OF PROJECT: Art Direction Art Direction Inspired by the double helix structure of DNA, the motifs and tassels in Devina Juneja’s avant-garde collection, “Helix,” danced in tandem with the strands of life. The crux lay in an edgy hairstyle mirroring the DNA-inspired collection. Varied hair and makeup styles sculpted […]
Neetika Swarup
SCOPE OF PROJECT: Art Direction Art Direction A collection inspired by an age-old Banarasi weaving technique, Rangkat, the city, its people, lifestyle, and culture became our primary point of reference. The mood board sought to recreate a quaint home on the Ghats, and the person living inside it. References of several old paintings and photographs […]
Precious Earth
SCOPE OF PROJECT: Brand Identity Logo Design Brand Identity The real challenge of this project was to bring forth an industry that is traditional in its ways of interaction to a modern, digital platform. The identity of Precious Earth had to uphold the virtue of faith but in a forum that was not tangible. […]
The Oil Chemist
SCOPE OF PROJECT: Logo Design Packaging Design Art Direction Logo Design https://designpinata.com/wp-content/uploads/2025/04/compressed_TOC_LOGO-for-Web.mp4 The logo combines the scientific nature of the brand (communicated visually via a beaker and inspired by the process of distillation) with its key ingredient, oil, made complete with the letters T, O & C.. This clear visual communication is modern, neat, unique. […]
Hotel Penzance
SCOPE OF PROJECT: Social Media Social Media https://designpinata.com/wp-content/uploads/2024/11/HotelPenzance_SM_7-2.mp4https://designpinata.com/wp-content/uploads/2024/11/HotelPenzance_SM_8-2.mp4 The strategy for Hotel Penzance’s social media began by identifying who would visit the social media pages and why. This led to the next question – what should our communication centre around. The focus was to promote the need for a beach holiday, help one identify the […]
