SCOPE OF PROJECT:
Naming and Taglines Logo Design
Taking cue from the majestic animal that inspired the name, the tagline ‘Move Protected’ was chosen as an homage to its mobility and strength, and the brand’s commitment to safe mobility. The stylised ‘Rhino’ positions the brand as young and energetic.
Embodying the spirit of ‘Tough Jobs Need Tough Shoes,’ the designs exuding strength, durability, and reliability were crafted by carefully considering the brand’s identity, values, and target audience. Bold colours and strong typography enhance ruggedness, while the Rhinoceros symbolises strength and reliability.
Packaging Design
The packaging is straightforward and clear, using sturdy materials, bold typography and safety symbols to highlight product features.
Website Design
The website has a user-friendly layout with high-quality images, it’s mobile-responsive, and has action-oriented buttons to reinforce durability and safety messaging.
