SCOPE OF PROJECT:
Art Direction
Since the jewelry is delicate and designed for children, we took a product-centric approach to zoom in on the minute intricacies. The art direction concentrated on the importance of reflections, proportions and minimalist styling to bring out the finer details of each piece.
Website Design
Our website design process begins with identifying the purpose of the website – here the purpose is providing easy access to information, eventually leading to sales. Of course, aesthetics play a strong role here in the overall shopping experience. With a user-friendly layout and high-quality images, the overall feel of the website is a mix of simplicity and softness without being excessively elaborate.
