SCOPE OF PROJECT:
Social Media
The strategy for Hotel Penzance’s social media began by identifying who would visit the social media pages and why. This led to the next question – what should our communication centre around. The focus was to promote the need for a beach holiday, help one identify the town Penzance as a holiday, highlight Hotel Penzance specifically, and cover the various spots to see in Penzance. The ultimate approach was heavily influenced by when and why these would feature on the page.
