SCOPE OF PROJECT:
Brand Identity
The real challenge of this project was to bring forth an industry that is traditional in its ways of interaction to a modern, digital platform. The identity of Precious Earth had to uphold the virtue of faith but in a forum that was not tangible.
To showcase a blend of luxury and modernity to the ancient wisdom of astrology, the visual language is minimal but made of consistent elements that create a cohesive experience. The elements represent concepts such as co-existence, duality, progression, and movement. These concepts are closely connected with astrology, ancient wisdom, and self-care. The elements have been combined to create different symbols and patterns and add a level of detailing to the entire visual design.
Logo Design
Rooted in tradition, we played to the strengths of Precious Earth and sprouted a modern proposition that brought together luxury, self-care, and the angle of specialists. The aim was to convey the ancient wisdom behind astrology without justifying it as a science with a contemporary and minimal approach. Celestial orbits represented by fluid lines dominate the design, while the gemstone element showcases how the two are intertwined.
