SCOPE OF PROJECT:
Logo Design
The logo combines the scientific nature of the brand (communicated visually via a beaker and inspired by the process of distillation) with its key ingredient, oil, made complete with the letters T, O & C.. This clear visual communication is modern, neat, unique. The fresh, relevant colour palette was later adapted in the packaging as per individual product ingredients.
Packaging Design
Uniformity was maintained in the visual language and layout across both inner and outer packaging. The outer packaging needed to be eye-catching which was achieved through a balance of illustrations and gradients. The brand and product name were kept in focus at the front against a simple gradient background and hues were changed according to the product.
The inner packaging aimed to fit well and be easily identifiable in the consumer’s vanity shelf. We kept the product name in the center and paired our gradients in unique colours with a minimal design.
Illustrations
Inspired by the structure and fluidity in Henri Matisse’s works, our illustrations filled with bold and assertive strokes, were featured on either side of the outer boxes. The core ingredients of the products were translated into whimsical creepers and half-split fruits to give them a more artistic feel. Colours were chosen to match the ingredients, and a calming pastel palette balanced the gradient backgrounds on the other two sides.
Art Direction
Route 1 – Minimal & Scientific
TOC’s brand ethos of rethinking skincare was extended into the photoshoot. The art direction was divided into two distinct vibes. This first one concentrates on using calming pastel gradients as backdrops, along with scientific apparatus. We experimented here by adding a backdrop of the same shade as the product, rather than a complementing or contrasting hue. Moving ahead, empty test tubes, beakers and other apparatus were used to add dimension to the setting and make the consumer an active participant in understanding TOC’s skincare.
Photography: Harshika Tantia
Art Direction
Route 2: Floral & Scientific
For the second vibe, we started building on the set with a curation of flowers chosen for their colours, shapes and size.
Photography: Harshika Tantia
