SCOPE OF PROJECT:
Brand Identity
Aiming for a fresh and dynamic visual experience, we break from tradition in the Indian Iron and Steel industry. The strategic palette of red and black as primary colours enhances recall, mirrors our fast-paced nature, and aligns seamlessly with the client’s brand archetype, the Hero. The font chosen is bold, masculine, and versatile, striking the balance between attention-grabbing and refined. The tone resonates strength, confidence, and determination, reflecting a clear sense of purpose and an unwavering commitment to reliable solutions. Geometric and sharp elements, inspired by the shapes of iron rods and steel sheets, contribute to a powerful aesthetic that strengthens brand recall and establishes a unique identity.
Logo Design
The logo has been crafted to evoke reliability and security, utilising straight lines and diagonal angles for a sense of stability and trust. Departing from the traditional industry norms, the colour Red infuses a fresh perspective. The font family, chosen for its alignment with the brand archetype, exudes a fast-paced, sleek and professional appearance.
