A Kolkata based fashion clothing brand – Radical creates clothing that are stylish and contemporary.
The logo for Radical is rather unique - for it looks like a ribbon, uppercase R and a lower case r, all in one!
Lanes of Marrakech
A walk through the Lanes of Morocco, drawing from its colourful and complex architecture.
The monuments in Morocco are a reflection of the country's diverse geography and long history, marked by the influence of several dynasties and cultures that dominated it.
The intricate mosaic work on the ceilings and walls is what captured our attention and became the center point of our design. Each tiny element of the mosaic seen here is actually an individual vector, ultimately put together to create a larger pattern; a reflection of how each small piece was part of a larger architectural design.
Two completely different colour palettes were applied on the artwork - The blue palette being closer in reference to Moroccan shades; whereas the warmer palette adds freshness to the same pattern.
Our images convey the maximalism of Morocco against a minimal set which immediately transported one to Marrakech.
The walls of the set were painted like mud walls, to achieve the warmth of the desert terra, which carried a hint of the sun within itself. The souks of Morocco are delightful places filled with fantastical objects and homegrown earthenware. This influence was extended to the props chosen - urns that are found in every souk.
Model : Vibha Mehta
Photography : Nil Bhaumik
DOP: Soham Dey
HMU : Mainak Das
Est Fera: A wild place
And so from the wilderness emerged something softer and more beautiful than one could ever imagine.
Hand-drawn illustrations of nature's most beautiful and ‘wild’ plants, found in the unlikeliest of places come together in these garments. A mix of plants found underwater and on land - these have been composed together to create patterns where they balance each other and yet carve their own path as they flow outward. Warm and cool tones merge to create a visual that is true to the way plants exist in nature. These were later digitized and then printed and embroidered onto the garments.
A surreal vibe, achieved through soft ombres, uncut flowers and dreamy expressions.
Photography: Amitava SahaModels: Diya Palit, Tanisha DeHMU: Rima Gurung
Breaking the campaign down into chapters, we let the story of Est Fera unfold as organically as the visuals itself.
All That Jazz
For the brands’ Winter - Festive 2019 collection, we were inspired by the Art Deco movement that debuted in Paris in the 1920s. Symmetrical, geometrical and pleasing to the eye, this architectural trend soon evolved into a cultural phenomenon. While creating the patterns we kept the above rule of symmetry in mind, and used monolines to digitally create the design. Our patterns came to life across garments in print, foiling and beadwork.
Our photoshoot was aimed at capturing old world charm, recreating the magic of the era. A tribute to the remnants of the Art Deco movement.
Photography: Arka PatraModels: Deepa Biswas, Tanisha DeHMU: Zainab Ashraf, Anam
Smoke screen stages and risque cabaret, a fast paced Gatsby like affair. The digital media design for Radical turned to the symmetry and simplicity of Neoclassicism, but sans its traditional approach.
