Design Piñata

Deconstructing conventional design, paving the
way for the new and the now. Our team operates
out of our studio in the heart of Kolkata.
We create multidisciplinary media,
blending art and technology.

WORK BY CATEGORY

INSTAGRAM

#artdirection for Neetika Swarup's collection lau

#artdirection for Neetika Swarup's collection launch.

For a collection inspired by an age-old Benarasi weaving technique, Rangkat, the city, its people, lifestyle and culture became our primary point of reference. The mood board sought to recreate a quaint home on the Ghats, and the person living inside it. How she would dress herself, spend time on her own, interact with her most prized heirlooms and perhaps, even capture the emotions she felt during different hours of the day.

Our references of several old paintings and photographs of such women combined with iconic paintings of Raja Ravi Verma recreated by Neetika helped us get insight into the lighting, poses, styling and props for the shoot.

There's something about the olden times, a softness that knows no pain, an innocence that is hard to come by, wrapped in the warmth of nostalgia. Our images were shot with a desire to travel back to that ageless time and recreate something straight out of black and white images found in treasures unearthed at your ancestral home.

Creative Head: @avantiphumbhra
Creative Team: @dxptya

Photoshoot Credits:
Concept: @designpinata
Art Direction: @designpinata @arka_patra
Model: @diti.saha
Photography: @arka_patra
HMU: @karim_makeup

#DesignPiñata #NeetikaSwarup #FashionPhotography

#artdirection for @neetika.swarup’s collection l

#artdirection for @neetika.swarup’s collection launch.

Revealing Soon.

Creative Head: @avantiphumbhra
Creative Team: @dxptya

Photoshoot Credits:
Concept: @designpinata
Art Direction: @designpinata @arka_patra
Model: @diti.saha
Photography: @arka_patra
HMU: @karim_makeup

#DesignPiñata #NeetikaSwarup #FashionPhotography

A glimpse into the #moodboard for the #artdirectio

A glimpse into the #moodboard for the #artdirection of @neetika.swarup’s collection launch.

Neetika's collection is inspired by the age-old Benarasi weaving technique - #Rangkat.

Naturally, #Benaras, its people, lifestyle and culture became our primary point of reference. The spiritual heart of India, this city can transport you to a time gone by. And that is the mood we sought to establish through our imagery, with a desire to pay homage to the artisans and their intricate handicrafts.

The mood board sought to recreate a quaint home on the Ghats, and the person living inside it. How she would dress herself, spend time on her own and perhaps, even capture the emotions she felt during the different hours of the day.

Our references consisted of several old paintings and photographs of such women. The iconic paintings of Raja Ravi Varma were recreated by Neetika to establish the tone for the setup. Not only did these help with lighting, poses, and styling but also inspired us to unearth treasures found in one's ancestral home or passed down as heirlooms.

Creative Head: @avantiphumbhra
Creative Team: @dxptya

#DesignPiñata #NeetikaSwarup #Photography #Inspiration

#BrandIdentity for @preciousearth.in What is the

#LogoDesign for @preciousearth.in With expertise

#LogoDesign for @preciousearth.in

With expertise passed down through generations, Precious Earth’s lineage makes it a specialist in the precious, semi-precious, and gemstone jewellery business. Rooted in tradition, we played to the strengths of Precious Earth and sprouted a modern proposition that brought together luxury, self-care, and the angle of specialists. The branding flowed into taking a leap of faith in ancient wisdom rather than justifying it.

We aimed to convey the ancient wisdom behind astrology without justifying it as a science with a contemporary and minimal approach. Celestial orbits represented by fluid lines dominate the design, while the gemstone element showcases how the two are intertwined.

Our approach plays on the strengths of Precious Earth, where Specialist meets self-care and luxury. With expertise taking the front seat, the aspect of self-care is to speak to the fence-sitters. The premium tone also reaches a broader audience, including non-believers, who may buy gemstones for their aesthetic value. The goal is to stay true to tradition while catering to a modern world.

Creative Team: @dxptya @ishtagpta @etreashwin

#DesignaPiñata #PreciousEarth #Gemstone #GemstoneBranding #GemstoneLogo

#WebsiteDesign for @youngmindscollective Our web

#WebsiteDesign for @youngmindscollective

Our website design process for a children's workshop organiser began with identifying the purpose of the website - to provide easy access to information. Considering that the end users are children but the intermediaries are parents, we aimed to strike a balance between simplicity and persuasion without being excessively elaborate.

• Purpose: Informative and easy sign-up, child-friendly but not 'childish'.

• Design: Arial Rounded MT font for softness and approachability, bright and bold colours for a vibrant and joyful experience for the visitors.

• Approach: Focus on ease of navigation and locating data for parents.

• Wireframe: Minimise unnecessary actions, purposeful clicks, no invasive sign-ups.

• Inspiration: Flashcards for intuitive card-based visual learning in the Workshops section.

Creative Team: @dxptya @ravjit.jpg

#DesignPiñata #YoungMindsCollective #WebsiteDesign #DesignStudio #Copywriting