The 16th Street patisserie serves wholesome home-made desserts in luxurious flavours & textures.
Here the oven is always warm, the recipes are decadent & each ingredient leads to handmade perfection.
A window, inspired by a glass cloche, is used to give a versatile shape to the logo unit, allowing us to take the brand story further in interesting ways. The cacao bean signifies the use of quality chocolate & all things delicious in every invention.
The arched window created as a part of the brand identity was extended into a pattern for the packaging.
We approached the photography through a dreamy Parisian lens. Carrying forward the brand identity, the idea was to tell the Head Chef's story of falling in love with desserts, travel and a Bohemian way of life. Through our art direction, we aimed at capturing the layered emotions that this brand evokes, much more than simply happiness.
Photography: Harshika Tantia
For the love of all things aesthetic, sinful and delicious.
It does become a challenge to bring about variety while shooting for the same brand over time, while staying true to the brand language. This time around, we concentrated on the use of arches for this shoot, in order to reinforce the brand language and to really make each image 'belong' to 16th Street. Bolder colors and outdoor settings were chosen, keeping in mind the upcoming festive season.
Photography: Harshika Tantia DOP: Zeus Photography
The brand wanted us to project a lifestyle/mood through their digital presence rather than just push products. The idea was to tell the story of falling in love with desserts, travel and a Bohemian way of life. To capture the layered emotions that this brand evokes, much more than simply happiness. We loved playing with doublespeak and keeping things tongue-in-cheek as we approached this page through a dreamy Parisian lens.
