SCOPE OF PROJECT:
Brand Identity
Since Indian jewellery is a highly competitive market, we started off by fashioning Zohra’s brand personality through archetypes. A unique combination of the Lover and the Sage was chosen, educating clients about the brand and its products while being visually beautiful. The logo font and mnemonic were also worked upon and their usage clearly defined. The brand’s key colour, Sage, is complemented with darker greens and other natural hues to help build brand recall. A few typeface options were provided that work in tandem with each other, enhancing the brand’s luxurious appeal. Each feature comes together to create a unique visual eperience for Zohra, allowing it to stand apart in its communication.
Packaging Design
Handcrafted jewellery calls for gift boxes that are just as ornate and detailed. Silhouettes of the brand’s designs are used on the box lid, embellished with gold foiling. This is accompanied by print collaterals – a gift card and a care card, that echo their culture of knowledge. The text across the box is a reflection of the brand’s ethos, a curated approach to creating lasting jewellery that’s an extension of the wearer. A shopping bag is designed in tandem with the packaging, with the brand mnemonic used as a pattern on the sides.
