SCOPE OF PROJECT:
Brand Identity
Since Indian jewellery is a highly competitive market, we started off by fashioning Zohra’s brand personality through archetypes. A unique combination of the Lover and the Sage was chosen, educating clients about the brand and its products while being visually beautiful. The logo font and mnemonic were also worked upon and their usage clearly defined. The brand’s key colour, Sage, is complemented with darker greens and other natural hues to help build brand recall. A few typeface options were provided that work in tandem with each other, enhancing the brand’s luxurious appeal. Each feature comes together to create a unique visual eperience for Zohra, allowing it to stand apart in its communication.











