SCOPE OF PROJECT:
Brand Identity - Campaign Extension
For The Red Bari’s anniversary month celebration, we revisited the branding to ideate a custom visual unit. We built special elements as an extension of the existing branding to spotlight individual collaborations.
Print Design
As we drew out inspiration from the existing brand language, we found ourselves captivated by the emotions evoked by stamps, postcards and bookmarks. Curiosity, sentiment, and a personal touch – these aligned perfectly with the brand values – and were reflected in our gilded physical invitation, the print calendar, and the card where patrons could collect stamp stickers for a special treat.
SCOPE OF PROJECT:
Brand Identity
The Red Bari is a permanent yet evolving space. An adaptable visual language was created to assist people in understanding and engaging with the space. A modern take on alchemy symbols, custom icons with strong geometric shapes denote the brand’s current functions. The style can easily be extended in a myriad of ways. At the heart of it all is the iconic red colour, which aptly stands for love and passion. An earthy colour palette suits the organic and sustainable core of the brand. The typefaces also speak to the different facets of the space.
Logo Design
Print Design
The brand identity was extended to create stationery for the brand including postcards, menus and business cards.
Social Media