SCOPE OF PROJECT:
Logo Design
The brand has been around for over 250 years and continues to be relevant in today’s world. Luxury tableware that is a result of skilled craftsmanship, modern techniques but conventional methods (carrying secrets that have been passed over generations) is what defines the brand. The brand colours and fonts have been chosen keeping the above in mind – a brand as old as time, offering luxury and solace in a fast paced world.
Art Direction
The product is grand in its subtlety and that is what the photography aimed at capturing. A mix of opulent and modern settings, the goal was for the product to fit in perfectly, irrespective of what surrounds it.
Photography: Harshika Tantia
Styling: Sprig and Vine
Social Media
The brand’s digital presence focused on highlighting that which defines the brand (its heritage, location, workforce etc.) in general and gradually proceeded to educating the customer on fine bone china, interspersed with images from its collections.