SCOPE OF PROJECT:
Brand Identity
Logo Design
Art Direction
The vision for the first shoot after rebranding was to bring attention to the new Spree identity. The props and the set were an extension of the Spree sun and color palette. The shoot features circles to pay homage to the spherical star and add depth to the garments being showcased.
Photography: Harshika Tantia
Videography: Shayak Chakraborty
Styling: Tanvi Shah
Production: CCU Productions
Art Direction
Website Design
The website design brief came with specific requests from the client. They wanted easy accessibility, a specific section that helped the audience choose different outfits with complementing accessories, and they wanted all of it to be fuss-free and simple. Using different plugins from Shopify, these requests were addressed. The current website now caters to audiences new and old, introducing them to the warmth of shopping with a homegrown brand like Spree.
