SCOPE OF PROJECT:
Brand Identity
Keeping in mind the target audience, our main challenge was to eliminate the seriousness of sustainability, making the brand simple, approachable and cool. Several elements were worked upon to achieve this. Instead of using regular shapes, we used trapezoids with rounded edges to create a more dynamic look. The colour palette was another factor that helped set the brand apart. While other brands in this space usually follow a muted/earthy colour palette, ours is inspired by vibrant hues from nature.
The brand tone of voice highlights the brand’s personality, inspiring action and enforcing a feeling of belonging through the use of terms like ‘Team Earth’ and ‘Planeteers’ to refer to the brand’s community.
Note: Photographs used are stock images for reference only and do not belong to the brand.
Logo Design
The Seeds for Change logo features a custom typeface with soft, rounded edges and a bold structure that emphasises the brand’s overall personality. The visual mnemonic, originally inspired by the shape of a seed, has been modified to look like an ‘S’. The various logo units are strong, versatile and adaptable across layouts.
One of the main brand mandates was to create different logo lockups, since the brand brings in collaborators for various programs. The final logo is a result of several lock up combinations where the logo would both stand out and complement the collaborating brand.
Print Design
The stationery is an extension of the brand’s visual identity.
Social Media
For their social media launch, we designed layouts using various brand elements in combinations that do not appear clustered, instead enhancing communication. The strategy focused on inspiring the audience to take action and fostering a community of young planeteers.