SCOPE OF PROJECT:
Brand Identity
The language of food is as universal as the language of love. This sentiment defined the brand identity of Raa. Since the space caters to a comprehensive and versatile audience, the Everyman archetype resonates with the brand, leading to a vibrant visual identity. The chosen hues reflect the food, inspired by juicy burgers, golden fries, and other favourites. The tone of voice insists on always being conversational, simple, and friendly.
Logo Design
The logo represents people who come together and find a sense of belonging at Raa. Their faces bring out emotions like love, care, and belongingness. The font chosen is simple, unique, and complements the fun vibe of the brand.
