SCOPE OF PROJECT:
Collection Design
Two designs – a typographic style and an illustration-based style – were created for the bags. For the typographic style, a single keyword was enlarged to cover the entire surface of the bag. The second design included a scenic landscape, in a vector illustration style with bold black outlines.
Art Direction
For their latest photoshoot, the concept was to use diverse backdrops to bring out a different vibe with every shot.
Concept & Art Direction: Design Piñata
Photography: Harshika Tantia
SCOPE OF PROJECT:
Print Design
While designing product catalogues for Onni, the key is to always balance aesthetics with practicality, keeping the end user in mind. Legibility along with clarity in communication and visuals are essential in conveying the brands’ message to buyers.
Collection Design
Over the years we designed different collections for Onni, each centering around a different theme. From French sceneries, to cityscapes and Christmas themes – each collection has a visibly unique style.
Art Direction
A fundamental for each photoshoot is to highlight the functionality and diverse usage of the bags. Our setups for Onni have ranged from fuss free and natural settings to multi-coloured backdrops and unique props such as mini Lego figures, tennis balls, googly eyes, etc. to help create interesting compositions.
Concept & Art Direction: Design Piñata
Photography: Harshika Tantia
