SCOPE OF PROJECT:
Brand Identity
As a luxury wedding magazine tailored to Gen Z, Manifest Life has a variety of themes to cover and a distinct legacy to build. Stepping away from stereotypes, the personality of the magazine is defined to be rooted in culture, with a modern voice and curious outlook. The visual language follows the same direction – vibrant colours, unique fonts, type treatments and tactile elements that come together to create a brand identity that is equal parts iconic and comprehensive. The overall brand identity is a celebration of Indian traditions that feel true to the zeitgeist of the time.
Logo Design
A type-based logo is used as the primary logo for the brand. There are three important elements that give the ‘Manifest Life’ logo its distinct quality. First, the independent font used for the ‘a’ which resembles hand-drawn lettering. Second, the unique ligature used to join letters s and t, giving the logo a delicate and ornate quality. The ligature also represents connection — a key theme of the brand. Lastly, the vertical placement of the word ‘life’ adds dimension to the whole unit.
Editorial Design
Redefining the way magazines are perceived today — the brief was to design a cover that balances the substantial logo with the coverlines while also spotlighting the cover star.
