SCOPE OF PROJECT:
Art Direction
The art direction for the photoshoot focused on two very different vibes – the first being a festive one, centered around winter, Christmas and New Year’s Eve; with the second going into a more mellow, calming vibe for images that would be used through spring and summer. The challenge lay in creating two completely opposing moods while maintaining a uniformity in styling and in the final output.
Photography: Harshika Tantia
Social Media
Fragrance choices are very personal. They are not influenced by trends, by what our friends and neighbours choose, or by the ‘I’ll have what he’s having’ syndrome. Identifying this was a turning point in the digital media strategy. We spent time understanding our audience and their connection to a specific fragrance, what it means to them and why. The main criteria was educating them on the products, its benefits, and usages. And all of this without compromising on the aesthetics and bringing a uniformity to the page with creatives that please the eye.
