SCOPE OF PROJECT:
Packaging Design
The brief from the brand was to make the product look honest and true to its organic roots. Life-like illustrations of the ingredients with emphasis on the brand USPs aim to deliver a visual that is close to the brand ethos – clean, no nonsense, real.
Art Direction
The shoot was divided into 2 parts. The first one was where we visited the brand factory in Durgapur and captured the team and process behind the making of the product. The idea was to allow the viewer to enter the FOI world and see how, where, and by whom the products they consume were being made.
The second part is where we place the product in day to day settings, reminding the audience of their experience as they taste a FOI condiment. Lots of sunshine, bright colors and real life settings were used to deliver an Honestly Good Look for an Honestly Good Product.
Photography: Harshika Tantia
Social Media
The strategy consisted of creating a page which not only spoke of the product USPs, but also in creating content that would enhance daily lifestyle and habits.
Recipes, tips, meal plans all came together to create a page that anyone could check out every morning.
(Performance marketing in collaboration with Schbang Digital Solution)