SCOPE OF PROJECT:
Logo Design
The logo is purely type based, using a bold D, to highlight the brand’s initial and increase its recall value.
Print Design
The brand identity was extended for a leaflet, highlighting its’ legacy with archival images and maps.
Packaging Design
The product packaging design is a combination of illustration and imagery, with the main emphasis on the logo and brand name. For the festive season, we designed a range of luxury tins, which would primarily be used for gifting. The design is aimed at being aspirational – so as to seem attractive to a wide audience. Deep purples and navy blues have been used to enhance the elegance of the luxurious tin cans.
Art Direction
The aim here was to portray two ideas – luxury and legacy.
Product Photography: Harshika Tantia
Social Media
Along with an aesthetic layout with visuals from the tea estate, the strategy focused on creating a community of tea lovers.
