Durrung Tea

Established in 1875, the tea plantation of Durrung is one of the oldest tea plantations in Assam’s Darrang district. They are known for producing premium quality CTC & Orthodox black tea.

Print Design

The brand identity was extended for a leaflet, highlighting its’ legacy with archival images and maps.

Packaging Design

The product packaging design is a combination of illustration and imagery, with the main emphasis on the logo and brand name. For the festive season, we designed a range of luxury tins, which would primarily be used for gifting. The design is aimed at being aspirational – so as to seem attractive to a wide audience. Deep purples and navy blues have been used to enhance the elegance of the luxurious tin cans.

Art Direction

The aim here was to portray two ideas – luxury and legacy.

 

Product Photography: Harshika Tantia

Social Media

Along with an aesthetic layout with visuals from the tea estate, the strategy focused on creating a community of tea lovers.

"*" indicates required fields

Accepted file types: pdf, Max. file size: 5 MB.
Upload Portfolio/CV
This field is for validation purposes and should be left unchanged.