SCOPE OF PROJECT:
Naming & Brand Identity
Keeping in mind the loving emotion of sharing a bite with loved ones, a range of names were ideated upon that signified all that meals can be, when plated right. After many considerations, ‘Bask’ came into existence to reflect how every meal should be enjoyed, every morsel relished and not rushed.
The brand’s identity stemmed from the vibrancy of the laughter shared among loved ones over their favourite dishes and the colours conveyed how a meal by yourself can bring peace, when needed. The colours of the brand and the language became more vibrant, leisurely, and merry.
Note: Photographs used are stock images for reference only and do not belong to the brand.
Logo Design
For the brand logo we modified an existing typeface to make the visual appear luxury and playful all at once.
Packaging Design
The main challenge while designing the packaging for Bask lay in creating something that was neutral in its look as the products are so versatile and varied.
We had to come up with a solution for products that varied not only in shape and size, but in design, color and the overall mood.
Beige & grey shades were chosen to ensure the focus remains on what is inside. Every box sleeve came with a small cut out where the image of the collection inside was to be inserted. No matter how different each collection was from the other, this feature ensured that the packaging would always blend with the product while standing out on its own.
