SCOPE OF PROJECT:
Art Direction
The focus of the shoot for AyurVridhi was on two factors that are of the highest value to the brand – transparency and high quality ingredients. The art direction, photography, and lighting was ideated in a manner to bring forth this clear nature of the capsule. The ingredients became imperative in our styling and were given ample focus throughout.
Photography: Harshika Tantia
Social Media
For their social media campaign, we curated a collection of images & illustrations which would fit in with the brand’s identity. The strategy focussed not only on the products, but also in educating the audience about the ingredients, their benefits, and also, general facts on lifestyle and the world. The goal was to build a community that concentrates on wellness.
