SCOPE OF PROJECT:
Brand Identity
On the basis of the brief and Arsalan’s unique disposition in Kolkata’s Mughlai restaurant landscape, the brand is presented as a market leader among its competitors. The chosen brand archetypes, the Ruler and the Everyman, give it a charismatic and relatable personality. The visual language is a contemporary and refined expression of a retro design style, delivered via a rich choice of brand colours and fonts. Bengal’s Jaamdani embroidery was taken as an inspiration and transformed into a brand pattern. Other visual elements include retro-style stickers and an old-school hatching illustration style.
Logo Design
Packaging Design
Redesigning the packaging for one of Kolkata’s beloved Mughlai restaurants brands, we kept in mind the client’s requirements, as well as the expectations of the consumer who would receive the end product. The new branding was applied in a way so that it didn’t feel too unfamiliar to consumers. The new Arsalan Red became the hero of the packaging, with the Jaamdani pattern and retro stickers used as visual elements to tie the entire design together.
