Triton is a Kolkata based, financial advisory.
Unlike conventional firms, this is a firm led by 3
young individuals, for whom their brand identity is as
important as the advise they give to their clients.


The logo designed for Triton uses elements that define the firm and its vision. The three intersecting circles represent the 3 individuals coming together for a common purpose, the rupee symbol represents sound financial advice and the key stands for unlocking future prospects and financial success. These form the core of the organization and thus the branding.