TCL Co. is India’s largest manufacturer of fine bone china tableware.
They are reputed in producing superior, radiant, durable & edge-chip resistant products.
The brand has been around for over 250 years and continues to be relevant in today's world. Luxury tableware that is a result of skilled craftsmanship, modern techniques but conventional methods (carrying secrets that have been passed over generations) is what defines the brand. The brand colors and fonts have been chosen keeping the above in mind - a brand as old as time, offering luxury and solace in a fast-paced world.
The product is grand in its subtlety and that is what the photography aimed at capturing. A mix of opulent and modern settings, the product seems to fit in perfectly irrespective of what surrounds it.
Photography: Harshika Tantia
Styling: Sprig and Vine
The brands’ digital media focusses on highlighting that which defines the brand (its age-old heritage, location, workforce, etc.) in general and gradually proceeds to educating the customer on fine bone china, interspersed with images from its collections.