Stewart & Mackertich (SMIFS) is a Kolkata based
financial advisory company, which has been around for decades.


Our client wanted the logo to retain the legacy of the firm but also show that a new generation is now taking over. A serif font combined with a 3 headed bull was chosen for this. Why a 3 headed bull? To convey better returns along with fast growth and movement. Green, the colour of money, seemed to be the natural palette choice here.