Shankara is a result-oriented beauty brand that combines ayurvedic wisdom with advanced science for skin transformation, using only natural ingredients.
The photography moodboard for Shankara India centered around its brand ethos - the celebration of natural beauty with a modern approach. Set in soothing, calm environments, the art direction concentrates on creating real, life-like settings.
Photography: Harshika Tantia
For their model shoot the brief was very clear - images & faces that are as natural as the product itself.
Photography: Harshika Tantia Models: Susmita Chatterjee, Juhie Ghosh HMU: Zainab Ashraf Stylist: Tanvi Shah
While shooting for the same brand over a period of time helps us get familiar with the products & ensures a certain brand language is followed across moodboards, there is the chance of the styling getting repetitive. To avoid that, for Shankara's next round of photography, we retained the fabrics, flowers & soft lighting from earlier shoots but added freshness with the use of glass & mirrors.
Photography: Harshika Tantia Model: Jessica Aaron HMU: Mainak Das Stylist: Tanvi Shah
What we love most about the Shankara digital media page is that the brand allows us to go beyond commercial advertising norms. Aesthetics play a pivotal role, as does balancing products with informative & feel-good communication.
Emailers, ads & web banners designed for the brands’ performance marketing. While the focus of the communication shifts, the artworks remain true to the brand aesthetics.
(Performance marketing in collaboration with an external agency)
Festive Packaging, launched during Diwali