Olivia Creamery is an artisanal ice cream brand with a brand ethos of spreading love and happiness through their desserts.
Olivia’s brand ethos of spreading love and happiness through their products is the base of the brand brief for their art direction. Their images are meant to be feel good images, strong on aesthetics and luxurious in their vibe. The setups are split between 2 distinct styles - the first being lifestyle shots with a focus on special moments, festivals and occasions . The second style (seen below) concentrates on the texture and feel of the product. While the second style is highly minimal in contrast to the first, we do keep certain elements constant to ensure a continuity in the images.
Photography: Harshika Tantia