MSP is among India’s most reputed Steel & Power Plants.


A fresh look at a 20 year old brand, the MSP directors had a clear vision for their logo. It must convey growth, strength, endurance. An admired nation builder, MSP is a company that is continuously moving forward. One of the most popular & iconic symbols of growth is an upward facing arrow. However, what is important is re-creating it in a way that is unique and memorable.