HomeSlice (erstwhile Pomodoro) is a pizza delivery brand. They pride themselves
in using the freshest of ingredients. They are also known for their unique pizza kits.
Working with a brand before and after it’s transition is always a good challenge.
We designed their new logo using hand illustrations, evoking a sense of authentic Italian culture and spirit, that reflects the brands’ homely identity.
The pizza box illustrates a quaint Italian street, with a chef tossing a pizza in his kitchen. Elements from this very street are later extended into various collaterals for the brand.
The menu not only lists out the multiple pizza options available but also explains in clear steps how exactly the pizza kit should be used.
Their social media trajectory begins with stories set in a busy Italian street, with a gradual shift to minimal, clear communications that focus on the fresh flavours and ingredients used in their dishes.