Devina Juneja creates high quality leather garments and bags, where each piece is a work of art.
Inspired by the double helix structure of DNA, the motifs and tassels in Devina Juneja's avant-garde collection, "Helix," danced in tandem with the strands of life.
The crux lay in an edgy hairstyle mirroring the DNA-inspired collection. Varied hair and makeup styles sculpted a look both fierce and futuristic, while our set design paid homage to the industrial beauty of crosswalks, the heartbeat of the urban landscape.
Our set design was inspired by crosswalks, echoing the heartbeat of the urban landscape. The synthesis of genetics and cityscape weaves a powerful visual narrative — bold, industrial and unapologetically edgy.
Photography: Amitava Saha
DOP: Soham Dey
Model: Chandani Purohit
MUA: Mainak Das
In Devina Juneja’s latest collection 'Camouflage' hand weaves and prints expertly merge to create an output that will make you blink twice.
This 3D amalgamation of prints and weaves, created to both hide and standout, formed the brief for the Art Direction of our shoot.
Photography: Amitava Saha
DOP: Soham Dey
Model: Ankita Singh
MUA: Mainak Das
Devina recently expanded her label and started designing fashion garments with leather detailing. We created 2 sets of custom patterns for her. The first is our version of overlapping checks, which has been cleverly offset with leather checks as well. The second was inspired by 3D leather knots created by Devina. Both patterns can be used individually and can be combined together as well.
Devina has various sources of inspiration while designing her collection - each bag has a story behind it and is influenced by what she sees around her. And that is what we picked on while styling her photographs - highlighting the source of inspiration of each bag.
Photography: Anushree Bhatter
Devina’s stall at The India Story, 2015 was perhaps the most photographed stall. We showcased the workspace of a craftsman, sitting inside a gigantic bag. An ode to the rawness of a world from within which all this beauty unfurls.
