Beej focuses on Ayurvedic products made naturally in
the tribal areas of Orissa. The brand believes in putting the
indigenous owners of these ancient lands in the heart of its ideology,
and connecting itself to the land.
The logo is inspired from tribal paintings. The figure, uncomplicated and geometric, shows a farmer holding a seed as the nurturer, and in juxtaposition; the tree embracing him. Bold and striking earthy colours are adopted from the mineral colours used by the tribals in their paintings.
The packaging highlights the raw, organic nature of the brand and its products.