Allur’ by Divya Todi is a Kolkata based fashion studio that creates bridal and pret garments for men and women.
A fusion of Indian and Indo Western clothes with classic silhouettes, their garments are popular for weddings and festive occasions.


Half the year in light and half in darkness is how the Goddess Persephone spends her days. This concept laid the ground for our photo shoot, covering the dual nature of Divya's garments.

Photography: Upahar Biswas
Models: Juhie Ghosh, Kutubuddin Sheikh
HMU: Bhaskar Biswas

Digital Media

The contrast of tone and mood was extended through the social media communications as well.