Naming + Tagline, Logo Design, and Brand Identity
The logo depicts a merger of a vividly coloured book of knowledge and a prism. It exemplifies the schools vision and belief that each child is unique and deserves a supportive environment where they can grow into a well-rounded individual. The school acts as a prism for its students, who appear similar at the onset, but as the school focuses on nurturing their individuality they leave the school having explored their potential to the fullest. The original logo was later modified upon its collaboration with the GEMS group.
Print Design (Brochures & Stationery)
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Art Direction
The ‘students first’ photoshoot and video campaign was designed and styled to focus on various student-related activities in real settings.
Photography: Anushree Bhatter
Videography: Priyama Barua & Chhandak Pradhan
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The designs emphasise the GAIS motto of putting students first. We highlighted the core values of the school, capturing their student-friendly environment and curricula.
The visual identity for the ‘think’ campaign aimed at encouraging a child to discover, question and think out of the box. We used impactful quotes and chalkboard style graphics mixed with bright colour splashes, strong lines and symbols.
